The Right and Wrong Way to Use Metrics to Make Decisions

8 months ago

If words like “metrics, KPIs, statistics, data” make your eyes glaze over and give you stress, fear not.

If you love numbers and data, you will also enjoy this week’s episode!

Derek & Galel discuss how to use metrics CORRECTLY to make decisions on your campaigns, as well as a few pitfalls that affect over 90% of affiliates. 

Tool of the Week
Lumen

News of the Week
Research: Trillions of Site Visits Uncover SEO Insights

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What’s Your Unique Selling Proposition?

8 months ago

The great Dan Kennedy and other marketing geniuses emphasized the importance of having a USP, or a Unique Selling Proposition.

This isn’t about competing on price.

In fact, your USP can help you sell higher priced products.

This week Derek and Galel discuss how affiliates can leverage a unique selling proposition to drive increased conversions and boost their income!

Tool of the Week
Buffer.com & Zoho.com

News of the Week
Is Google moving towards greater search equity?

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3 Ways to Grow Your Business

9 months ago

This is an information-PACKED episode!

Derek & Galel discuss a number of important topics for marketers related to productivity in the office, an incredible tool to help you turn one piece of content into 10 pieces, and the main topic for this week – 3 ways that all marketers can grow their businesses.

If you implement what’s discussed in this week’s podcast, you will grow your business – full stop.

Are you ready to take action? Listen in!

Tool of the Week
Quillbot.com

News of the Week
54% of people don’t feel culturally represented in online ads, Facebook finds

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Selling to Cold Traffic

9 months ago

It takes skill to focus a paid traffic or SEO campaign on a specific, targeted demographic.

Creating a successful campaign to sell to cold traffic is an entirely different skill. In this episode, Derek and Galel discuss how to set up an affiliate campaign targeting cold traffic, the steps you should include, and how to leverage your cold traffic long-term.

If you’ve ever wanted to sell to cold traffic, you’ll want to listen to this information-packed episode!

Tool of the Week
Inferkit.com

News of the Week
Heinz asks fans to wait 57 minutes for website to load in latest endurance play

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