The Right and Wrong Way to Use Metrics to Make Decisions

If words like “metrics, KPIs, statistics, data” make your eyes glaze over and give you stress, fear not.

If you love numbers and data, you will also enjoy this week’s episode!

Derek & Galel discuss how to use metrics CORRECTLY to make decisions on your campaigns, as well as a few pitfalls that affect over 90% of affiliates. 

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About Galel Fajardo

Galel has been in the Internet marketing industry for over 10 years. He has spent the majority of his time working as a consultant, helping companies in a number of different industries expand their online presence via SEO.

He works closely with our affiliates to help them maximize their revenue with SellHealth’s product offerings. As a digital marketing consultant, he’s helped companies of all types to increase traffic and conversions – so don’t hesitate to reach out to him with any of your questions on conversion optimization! When not working, Galel spends time teaching, writing, and watching Angels baseball with his wife and two kids.